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Iulia Mihailescu
Apr 266 min read
KOLs versus Celebrities: How to Use Fame and Expertise
Influencer marketing is a broad term, covering thought leaders with limited audiences, as well as celebrities with tens of millions of...
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Iulia Mihailescu
Apr 263 min read
The Web3 Community: A Republic of a Billion Shareholders
They say the Coca-Cola marketers were genius for making us feel we weren't sold bottled sugar water; we were being brought into a dream,...
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Iulia Mihailescu
Dec 27, 20232 min read
A Consultant's AI Talks over Smoked Salmon
As we gathered this Christmas over foie gras, smoked salmon, and clinking glasses of Riesling - the traditional French Xmas dinner - our...
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