ABOUT US

Who We Are

We’re strategy and marketing pioneers from PayPal, Google and Amazon. We pride ourselves on having launched accessible consumer financial services to the world.

With our expertise in fintech, web3, payments, and e-commerce, we can help you develop winning go-to-market and end-to-end marketing strategies that position you ahead of the curve. Whether you're a startup founder or executive, our skills in market analysis, strategic positioning, and marketing strategy and execution will help you achieve your business goals.

Meet the Team

We're the WiseMuse founders – a duo of strategists with a passion for helping businesses succeed in the disruptive world of AI and Web3.

Screen Shot 2023-06-01 at 12.50.27 PM.png

Co-Founder & CEO

Iulia Mihailescu

As Head of GTM and Marketing, Iulia played a pivotal role in bringing PayPal's Crypto services to the mainstream market. With comprehensive marketing expertise gained from more than 15 years at PayPal and Google she brings valuable insights and strategic guidance to WiseMuse, empowering businesses to navigate the new digital landscape.

She holds a dual B.Sc in Political Sciences and International Economic Relations, and an MSc in Marketing Management from EDHEC, a top French Business school.

WhatsApp Image 2023-06-01 at 11.44.07 AM.jpeg

Co-Founder & CMO

Shruthi Bhagavan

To WiseMuse, Shruthi brings 15+ years of deep experience in financial services, strategy and go-to-market planning - all through a deeply collaborative leadership approach. She mostly recently led Product Marketing for PayPal's Blockchain and Crypto business and previously led teams and projects at Amazon, Google and the UK Treasury.

Shruthi holds an MPhil in Economics from the University of Cambridge and an MBA from the Kellogg School of Management, majoring in Marketing and Entrepreneurship.